Guides & Answers
Guides & Answers for Growing Your Business Online
Straightforward answers to common questions about websites, SEO, Google Ads, Google reviews, QR menus and online booking for local businesses.
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Guides & Answers
Websites
How much does a small business website cost?
There is no single price. What you pay depends on how many pages you need, how much of the design is built from scratch, and which features go in — contact forms, online booking, more than one language, or connections to tools you already use. A straightforward brochure site sits at one end of the range and a custom multi-location site at the other.
How much does a website cost in Greece?
Quotes in Greece vary widely because they cover very different things: a template build is not the same as a custom design, and some prices include content, photography, hosting and support while others do not. Ask for an itemised quote that lists pages, features and what happens after launch, then compare on that basis rather than on the headline figure.
How long does it take to build a business website?
Size and complexity drive the timeline. A focused site for one location moves much faster than one with many pages, custom features or several languages. In practice the biggest variable is content: having your text, photos, services and prices ready shortens the build considerably.
Does my small business need a website if I already use Instagram?
Social accounts are good for reach, but they are rented space with a feed you do not control. A website is the one place where your services, contact details, opening hours, menu, booking link and past work sit together, in an order you decide — and it is what people find when they search for you on Google.
Guides & Answers
SEO & Google
What is SEO and how does it help a small business?
SEO is the work of making a website easier for search engines to understand so it can appear for searches that are actually relevant to it. It covers technical structure, page content, loading speed and local presence. For a small business the practical goal is simple: be findable when someone nearby searches for what you do.
How do I get my business on Google Maps?
You need a Google Business Profile with accurate details — name, address, phone, categories and hours — kept up to date, plus real reviews and information that matches what your website says. Consistency between your profile and your site is what makes the listing trustworthy.
How do I get my business higher on Google Maps?
Local ranking depends on how relevant your business is to the search, how complete your profile is, your reviews, your website and where the person searching is standing. No one can legitimately guarantee the top spot, but a well-run local SEO approach can meaningfully improve how often you show up.
How much does SEO cost in Greece?
SEO is usually priced either as an ongoing monthly engagement or as a defined project, such as a technical audit or setting up local visibility. Cost tracks how competitive your sector is, the state of your current site, how much content is involved and how much work happens each month. Treat guaranteed-ranking offers as a warning sign.
SEO or Google Ads: which is better for a small business?
They do different jobs. Ads can put you in front of people today, for as long as you keep funding them. SEO builds visibility that accumulates and keeps working without a daily spend. Many businesses run ads for immediate demand while SEO builds up underneath.
Guides & Answers
Google Ads
How much do Google Ads cost?
You set the budget; Google charges based on competition. What you actually pay per click depends on your keywords, your sector, the area you target and how well built the campaign is. Two businesses with the same budget can get very different results.
How much should a small business spend on Google Ads?
Enough to gather real data in your own market, then adjusted from there. A local business can start with a controlled budget, watch which searches produce enquiries or bookings, and shift spend towards what converts instead of committing heavily up front.
Are Google Ads worth it for small businesses?
They can work well when there is a clear service to advertise, sensible local targeting, well-chosen keywords and a way to measure what came back. Results come from structure and ongoing optimisation, not from spending more.
Guides & Answers
Google reviews & NFC
How do I get more Google reviews for my business?
Make leaving one effortless and ask consistently. A short link, a QR code or an NFC tap point takes the customer straight to your review page instead of hunting for it. Ask every customer for an honest review rather than filtering for the happy ones — Google's rules require that, and a mix of genuine reviews reads as more credible anyway.
What is an NFC Google review card?
It is a card or surface with a small NFC chip inside. A customer holds their phone near it and a specific page opens — your Google review page or a feedback form — with nothing to type and no app to install.
How do NFC review cards work?
The same way a contactless payment does: the phone comes close, reads the chip and opens the link you set. Most cards are paired with a printed QR code as well, so the same card works on phones that do not tap.
Guides & Answers
Online booking
Does a salon need online booking?
It helps most when the day runs on appointments. Booking online cuts down the calls and messages that interrupt work, and it lets clients see open times whenever they think of it, including outside opening hours.
How can a salon get more bookings online?
Put the booking step where people already find you — the website, your Google Business Profile and your social bios — and keep it short. A clear service list with durations, honest availability and a confirmation without extra steps loses far fewer people than a form that asks for everything up front.
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